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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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“More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…
Read MoreWhile the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
Read MoreThunder and Calamity, Striking Discharges, April Showers Manage your Reaction to Brand Infringements. It’s about money not emotions. Teasers build that Word…
Read MoreCompetitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
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