Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – February 2008

By Tim J. Smith, PhD February 1, 2008

A Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…

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9 Things Every Marketer Needs To Know About Search By Special Guest Author Danny Sullivan, Conference Chair, Search Marketing Expo West

By Tim J. Smith, PhD January 1, 2008

Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…

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Marketing Lessons from Hollywood

By James T. Berger January 1, 2008

“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…

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Price Bundling to Profit

By Tim J. Smith, PhD January 1, 2008

Price Bundling to Profit What is distinct about price bundling vs. other types bundles?  Is price bundling just another form of discounts…

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