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PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…
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While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
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Thunder and Calamity, Striking Discharges, April Showers Manage your Reaction to Brand Infringements. It’s about money not emotions. Teasers build that Word…
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