Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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“Top 100 Brands!” Quiz

By James T. Berger January 1, 2008

It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…

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Top 6 – January 2008

By Tim J. Smith, PhD January 1, 2008

A Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…

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To brand…or NOT to brand B2B Products

By James T. Berger December 1, 2007

The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…

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The Container Function of Sales

By Tim J. Smith, PhD December 1, 2007

A wise salesperson once mentioned to me that sales is a container function.  It contains the relationship between the customer, partners, and…

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