Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Looking Positively at the ‘R’ Word

By James T. Berger March 1, 2008

There is an old Christmas tale about the child who finds nothing under the Christmas tree but a pile horse manure.  Rather…

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Adding Bite to Your E-Mails

By James T. Berger March 1, 2008

If e-mail has become your main marketing squeeze, there is a wonderful resource on the Internet.  Her name is Pat Friesen.  Visit…

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Top 6 – March 2008

By Tim J. Smith, PhD March 1, 2008

Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…

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Wake Up and Smell the Coffee!

By Tim J. Smith, PhD February 1, 2008

What drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…

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