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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…
Read MoreWikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…
Read MoreBlocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and…
Read MoreOne of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…
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