Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Don’t Segment Markets – “Hire” the Product

By James T. Berger March 1, 2007

The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…

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Review of Don Tapscott’s and Anthony Williams’ Wikinomics

By David Dalka March 1, 2007

Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…

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Top 6 – March 2007

By Tim J. Smith, PhD March 1, 2007

Blocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and…

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The “iPhone” Brouhaha

By James T. Berger February 1, 2007

One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…

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