Featured Article
Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…
Read MoreSmart national and regional multifamily Realtors are increasingly seeing the value of branding to create an image for properties that are translatable…
Read MoreKeep the Baby, Discard the Bathwater, then Shift Dimensions Price Leadership and Followership are not ideas stuck in yesteryear. Tobacco, shipping, and…
Read More2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…
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