Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Review of Don Tapscott’s and Anthony Williams’ Wikinomics

By David Dalka March 1, 2007

Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…

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Top 6 – March 2007

By Tim J. Smith, PhD March 1, 2007

Blocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and…

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The “iPhone” Brouhaha

By James T. Berger February 1, 2007

One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…

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Bad Prices Kill, Good Prices Sustain. Learn it or Bleed.

By Tim J. Smith, PhD February 1, 2007

Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…

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