Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Bad Prices Kill, Good Prices Sustain. Learn it or Bleed.

By Tim J. Smith, PhD February 1, 2007

Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…

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Multifamily Realtors See Benefits of Branding in Driving Internet Sales

By James T. Berger February 1, 2007

Smart national and regional multifamily Realtors are increasingly seeing the value of branding to create an image for properties that are translatable…

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Top 6 – February 2007

By Tim J. Smith, PhD February 1, 2007

Keep the Baby, Discard the Bathwater, then Shift Dimensions Price Leadership and Followership are not ideas stuck in yesteryear. Tobacco, shipping, and…

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2006: The Pricing Year in Review

By Tim J. Smith, PhD January 1, 2007

2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…

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