Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Is Sales/Marketing Budgeting Really a Necessity Or Is It Just a Big Waste of Time and Money?

By James T. Berger November 5, 2005

With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…

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Customer Profitability A Key to M&A Success

By James T. Berger October 5, 2005

Often overlooked by the numbers crunchers in the urge to merge is a crucial principle of modern marketing – analysis of customer…

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Pedantic or Socratic?

By Tim J. Smith, PhD October 5, 2005

Are you pedantic or socratic when you sell? Which should you be? How do you go from one to the other? Or,…

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Non-Monetary Motivators

By Tim J. Smith, PhD September 12, 2005

Contrary to popular belief, salespeople are not motivated by money alone. Researchers have demonstrated that three other factors strongly contribute to a…

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