Featured Article
PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…
Read MoreIn This Issue
Smart organizations understand how important market research is to the success of their organizations. That is evidence by the fact that $3…
Read More It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…
Read More I have always believed that essence of creativity is the ability to see relationships. As a student of today’s super-competitive marketing environment,…
Read More The time that salespeople spend with prospects is a valuable and precious commodity. Who wants to waste it with a corporate backgrounder?…
Read More