Featured Article

Advance Auto Parts Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Advance Auto Parts, an automotive afterparts and accessories supplier, had a challenging FY 2023. Revenue rose 1.4% to $11.2 billion yet earnings before interest and taxes fell 15% to $714 million over last year. A review of the Advance Auto Parts Fourth Quarter 2023 earnings call held on 28 February 2024, and associated financial reports, provided insight regarding the importance of pricing on performance. Shane O’Kelly, CEO of Advance Auto Parts, expressed…

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In This Issue

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The Value of Frame: Theory

By Tim J. Smith, PhD July 21, 2004

“She who controls the frame, controls the decision.” Frame refers to the perspective used in evaluating different options in a decision making…

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Framing the Price: Practice

By Tim J. Smith, PhD July 21, 2004

Lincoln Mercury proudly announced their one and only clearance sale on the 2004 Lincoln Navigator. Corporate executives took out a full page…

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Communicate your Message – Alphameric

By Tim J. Smith, PhD July 21, 2004

With over 25 years of experience, this UK public company achieved roughly $120 million in revenue in 2003. Currently, they are seeking…

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Strategy for Networking

By Tim J. Smith, PhD July 7, 2004

From the numerous books, articles, and lectures on the subject, it is clear that face-to-face networking at business professional gatherings is as…

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