Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

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What’s In a Name?

By James T. Berger August 10, 2005

Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…

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Branding in Business Markets

By Tim J. Smith, PhD August 10, 2005

Repeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding…

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Marketing Playbook Review

By James T. Berger August 10, 2005

If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing…

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Why Fly in the Days of Webinars?

By Tim J. Smith, PhD July 13, 2005

In the age where technology and communications has brought us instantaneous and continuous connectivity, why do we still make customer visits? Isn’t…

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