Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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The Peril of Price Cuts

By James T. Berger December 5, 2005

When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…

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Incremental Improvement or Innovative Changes?

By Tim J. Smith, PhD November 5, 2005

Every budget tells a story. They begin with dreams that rise in spite of challenging conditions. Line items are characters with specific…

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Is Sales/Marketing Budgeting Really a Necessity Or Is It Just a Big Waste of Time and Money?

By James T. Berger November 5, 2005

With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…

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Customer Profitability A Key to M&A Success

By James T. Berger October 5, 2005

Often overlooked by the numbers crunchers in the urge to merge is a crucial principle of modern marketing – analysis of customer…

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