Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Branding in Business Markets

By Tim J. Smith, PhD August 10, 2005

Repeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding…

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Marketing Playbook Review

By James T. Berger August 10, 2005

If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing…

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Why Fly in the Days of Webinars?

By Tim J. Smith, PhD July 13, 2005

In the age where technology and communications has brought us instantaneous and continuous connectivity, why do we still make customer visits? Isn’t…

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So You Want to be a “Rainmaker”

By James T. Berger July 13, 2005

If you look at who is really successful today in business, it is NOT the most brilliant or capable professional, the smartest…

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