Featured Article
Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
Read MoreIn This Issue
When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…
Read MoreEvery budget tells a story. They begin with dreams that rise in spite of challenging conditions. Line items are characters with specific…
Read MoreWith yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…
Read MoreOften overlooked by the numbers crunchers in the urge to merge is a crucial principle of modern marketing – analysis of customer…
Read More