Featured Article

Advance Auto Parts Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Advance Auto Parts, an automotive afterparts and accessories supplier, had a challenging FY 2023. Revenue rose 1.4% to $11.2 billion yet earnings before interest and taxes fell 15% to $714 million over last year. A review of the Advance Auto Parts Fourth Quarter 2023 earnings call held on 28 February 2024, and associated financial reports, provided insight regarding the importance of pricing on performance. Shane O’Kelly, CEO of Advance Auto Parts, expressed…

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In This Issue

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Listen to Customers – Descartes Systems Group

By Tim J. Smith, PhD June 23, 2004

Founded in 1981, this public company achieved $62 million in revenue in 2003 and has over 2500 customers in 60 countries. Recently,…

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High Five of Direct Mail

By Tim J. Smith, PhD June 9, 2004

Getting direct mail to produce business results requires addressing five qualitative issues according to Lewis R. Elin. He is the former owner…

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Valuing Direct Mail

By Tim J. Smith, PhD June 9, 2004

Using direct mail to prospect for new business presents a decision dilemma for salespeople and business marketers. On one hand, it is…

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Merge with Similarly Market Focused Companies – Marimba

By Tim J. Smith, PhD June 9, 2004

Founded in 1996, this public company achieved $40 million in revenue in 2003 and has over 450 customers including name brands such…

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