Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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How “Intervention” Can Improve Sales Management for Smaller Firms

By James T. Berger September 12, 2005

When it comes to sales management, there is a forgotten market segment crying out for professional help. This forgotten market segment are…

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What’s In a Name?

By James T. Berger August 10, 2005

Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…

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Branding in Business Markets

By Tim J. Smith, PhD August 10, 2005

Repeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding…

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Marketing Playbook Review

By James T. Berger August 10, 2005

If there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing…

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