Featured Article

Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how intertwined successful pricing is with firm profitability. Any firm that is going to optimize its profitability will ultimately have to tackle some very fundamental (and very consequential) pricing questions. There are many questions to ask. What is the best metric to use for pricing (per unit, per hour, per mile,…

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In This Issue

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Texture of a Site – Norman Inc.

By Tim J. Smith, PhD May 1, 2002

Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…

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Advertising, Part 2: Wheres & Hows

By Tim J. Smith, PhD April 25, 2002

My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…

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Advertising, Part 1: Packaging Audiences and Marketing Investing

By Tim J. Smith, PhD April 24, 2002

A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…

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Marketing Portfolio Management in New Ventures

By Tim J. Smith, PhD April 23, 2002

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…

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