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While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how intertwined successful pricing is with firm profitability. Any firm that is going to optimize its profitability will ultimately have to tackle some very fundamental (and very consequential) pricing questions. There are many questions to ask. What is the best metric to use for pricing (per unit, per hour, per mile,…
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If there is anything this economic downturn has taught me, it is the importance of cash. Businesses rush to cash opportunities and…
Read More For years, the major advance of corporate computing has been the dissemination of OO programming or ERD and relational databases. When it…
Read More Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…
Read More While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…
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