Featured Article

Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how intertwined successful pricing is with firm profitability. Any firm that is going to optimize its profitability will ultimately have to tackle some very fundamental (and very consequential) pricing questions. There are many questions to ask. What is the best metric to use for pricing (per unit, per hour, per mile,…

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Advanced Computing, Part 2: Markets and Cash

By Tim J. Smith, PhD May 23, 2002

If there is anything this economic downturn has taught me, it is the importance of cash. Businesses rush to cash opportunities and…

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Advanced Computing, Part 1: Markets and Skill Sets

By Tim J. Smith, PhD May 22, 2002

For years, the major advance of corporate computing has been the dissemination of OO programming or ERD and relational databases. When it…

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Customer Lifecycles

By Tim J. Smith, PhD May 13, 2002

Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…

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More on Website Design

By Tim J. Smith, PhD May 7, 2002

While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…

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