Featured Article

Corteva Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes rose 23.4% to $1.3 billion over the same period last year. A review of Corteva’s 1 August 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. The seeds and agrochemicals markets are highly seasonal businesses.  Most sales are to the northern hemisphere and…

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In This Issue

如何透過價值定價法在亞洲市場獲取成功?

By Yuhung S. Shen April 11, 2023

在亞洲市場,價值定價法是一個越來越受歡迎的營銷策略。隨著消費者教育水平的提高和購買力的增強,亞洲市場的消費者越來越關注產品的價值和品質,而非僅僅是價格。在這種情況下,價值定價法成為了一種非常有效的策略,可以幫助品牌提高產品價值、吸引更多的忠實客戶和實現更高的業務效益。

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Strategic Movements March 2023

By Tim J. Smith, PhD March 16, 2023

Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture…

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Streaming Services Continue to Battle

By Nathan L. Phipps March 16, 2023

As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…

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全球原料成本上漲,導致物價上漲的產業危機

By Yuhung S. Shen March 16, 2023

全球通膨造成了聯準會以及全球央行的不斷升息,為何全球央行要如此不厭其煩的對抗這隻通膨怪獸呢,答案當然是為了避免造成惡性通貨膨漲,貨幣惡性貶值,造成全面性的危機,然而在這樣的過程中,漲價仍然是不可避免的,尤其是全球情勢緊張(俄國烏克蘭為主因之一),造成的原物料短缺,又為此波物價上漲雪上加霜,這個是總體經濟環境的情況,而對個體個公司來說,又應該如何因應?

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