Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Lodestar in Brief

By Tim J. Smith, PhD January 21, 2004

Lodestar Corporation’s products solve a highly complex business process for power suppliers and transmission and distribution companies. They have produced load and…

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Value Base Pricing
Pricing Above the Competition and Still Winning the Market

By Tim J. Smith, PhD January 7, 2004

If a pricing manager claims that a product could be sold for twice the price of your competitor’s or nearest substitute, most…

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A Dozen Sales and Marketing Commitments

By Tim J. Smith, PhD December 31, 2003

Improving the sales and marketing effort is a ongoing process in which commitment is a prerequisite. To get the thought juices flowing,…

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Customer Meetings

By Tim J. Smith, PhD December 10, 2003

Everyone in business loves customer meetings. Run a customer meeting well, and the sales process is driven closer to closure. But, run…

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