Featured Article
Pentair, a sustainable water company, had a mostly positive FY 2024. Revenue fell slightly by 0.5% to $4.1 billion while operating income rose sharply by 8.6% to 804 million over the last year. A review of Pentair’s 4 February 2025 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT Pentair is in the middle of a Transformation Program with…
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In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
Read More Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
Read More Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
Read More According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…
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