Featured Article

NIKE Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD December 31, 2025

NIKE, an athletic footwear, apparel, and equipment company selling NIKE, Jordan, and Converse brands, had a negative FY 2025. Revenue fell 9.8% to $46.3 billion, and earnings before interest and taxes fell 41% to $3.7 billion over last year. A review of NIKE’s 26 June 2025 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT FY 2025 has not…

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In This Issue

The Next Disruptive Technology – Distributed Generation

By Tim J. Smith, PhD September 25, 2000

Is Enron coming for lunch? Introduction The past three decades have offered ample evidence of the ability of disruptive technologies to create…

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Industrial Non-Equilibrium Dynamics

By Tim J. Smith, PhD May 30, 2000

Economic transactions and industrial reorganizations are akin to the evolution of a complex system punctuated with periods of equilibrium and non-equilibrium dynamics.…

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