Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Strategic Movements October 2022

By Tim J. Smith, PhD October 14, 2022

Darden Pricing Decision Spine:  1 of 5 Vertebrae Darden Restaurants recently reported a revenue increase of 6.1% was overwhelmed by higher cost…

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定價策略獨立處理的重要性

By Yuhung S. Shen October 14, 2022

我們可以看到,在許多企業,以及在亞洲的企業,往往沒有定價的相關獨立部門,甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部,行銷部,生產部或產品部,財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢?

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Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

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企業傳統定價模式延伸的問題

By Yuhung S. Shen September 19, 2022

談到定價策略的時候,我們往往會想到什麼,一門深奧的學問?還是老闆與高階決策層對市場直覺靈敏度的測試?我們往往能看到兩種常見的方式。

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