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Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to $5.5 billion and earnings before interest and taxes rose 14% to $1.1 billion over the same period last year. A review of Autodesk’s February 29th earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Andrew Anagnost, CEO of Autodesk, shared multiple high-growth opportunities. AI,…
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Our cities for this summer’s Pricing and Profit Management Tour will be Chicago, Cincinnati, Atlanta, and Charlotte. We will be on tour…
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During our Pricing and Profit Management Winter ’24 Tour, we asked attendees to fill out a marketing survey. I reviewed the initial…
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We hit the road earlier this month and visited 4 cities across 2 weeks: Chicago, Minneapolis–St. Paul, Kansas City, and Bentonville. We…
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當企業在執行定價決策的時候，考慮到的首先是產品的價值，產品的價值減去定價就會是消費者能獲得的額外利益（消費者剩餘），當消費者可以獲得的額外利益越高的時候，消費者也就更傾向於購買產品而不是競爭對手的產品
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