Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Strategic Movements November 2021

By Tim J. Smith, PhD November 30, 2021

How are companies in industrial and consumer markets managing through this inflationary period?  Are they raising prices faster than, equal to, or…

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Wendy Johnson's Take on Talent Acquisition and the Value-Based Framework

Wendy Johnson’s Take on Talent Acquisition and the Value-Based Framework

By Tim J. Smith, PhD October 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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Persistence as a Pricing Virtue

Persistence as a Pricing Virtue

By Nathan L. Phipps October 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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The Amazing Elite Dating Market

The Amazing “Elite Dating” Market

By James T. Berger October 20, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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