Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Strategic Pricing Movements October 2021: Samsung

Strategic Movements October 2021

By Tim J. Smith, PhD October 20, 2021

Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.

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Pricing with Conflicting Facts

Pricing with Conflicting Facts

By Tim J. Smith, PhD September 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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When Pricing, Don’t Forget Your Story

When Pricing, Don’t Forget Your Story

By Nathan L. Phipps September 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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Marijuana Marketers Discover Guerrilla Marketing

Marijuana Marketers Discover Guerrilla Marketing

By James T. Berger September 21, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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