Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

Read More

In This Issue

Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

Read More
Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

Read More

Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…

Read More

What Skills and Training Do Pricing Professionals Need?

By Kyle T. Westra August 20, 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX