Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Organizing for pricing excellence: the pricing organization

Organizing for Pricing Excellence

By Tim J. Smith, PhD September 12, 2019

What organizational factors make for pricing excellence in a company? Moorman and Day discussed the academic research on the development of excellence…

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Sigmoid Price Response Function

The Relationship of Price and Demand

By Nathan L. Phipps August 16, 2019

For this article, I am going to discuss how we model the relationship between price and demand. Most people have an intuitive…

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The New Invisible Hand: Five Revolutions in the Digital Economy

Being Threatened by Bill Gates

By Kyle T. Westra August 16, 2019

The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story…

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Tribal marketing and its implications for brand marketing

Tribal Marketing – A Step Beyond Segmentation

By James T. Berger August 16, 2019

“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…

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