Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

Hilton Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD August 26, 2024

Hilton, a global hotel, resort, and timeshare concern, had a strongly positive Q1 2024. Revenue rose 12% % to $2.6 billion and…

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「價格是王道!」:如何讓你的定價策略成為企業獲利的秘密武器

By Yuhung S. Shen August 26, 2024

在當今瞬息萬變的市場環境中,定價策略已成為決定企業成功與否的關鍵因素之一。正確的定價不僅影響銷售額和市場份額,更直接關係到企業的獲利能力和長期競爭力。對於中小企業或自己經營的商家來說,制定合理且精準的定價策略,是在競爭激烈的市場中脫穎而出的必要條件。

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Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest…

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D.R. Horton Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

D.R. Horton, a residential housing developer, had a positive Q3 2024. Revenue rose 5.8% to $9.2 billion and earnings before interest and…

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