The Wiglaf Journal

SALES, MARKETING, AND ENTREPRENEURIAL WRITING BY WIGLAF PRICING

Featured Article

Carol Tomé, CEO of UPS, made the choice to focus on profits, and it is paying off

Carol Tomé Shifts the Focus

By Tim J. Smith, PhD March 19, 2021

Which do you want: Market share or profits? Growth at all costs or profitable growth? To be big or to be profitable? I often hear “we want both.” Unfortunately, you can’t have both. Business strategy and economics are about tradeoffs. You will have to choose. CEO Decision: Pricing Goals More specifically, the CEO must choose. This is a CEO decision. It affects shareholder relations, investment decisions, and stock value. It even determines…

In This Issue

Pilgrim's Pride Makes Plea Deal in Chicken Industry Price-Fixing Investigation

Pilgrim’s Pride Agrees to Pay $110.5 Million in Chicken Price-Fixing Plea Deal

By Nathan L. Phipps October 15, 2020

Pilgrim’s Pride has agreed to a plea deal with the U.S. Department of Justice over allegations of chicken price-fixing, which will include…

Wiglaf's Kyle Westra Provides Key Takeaways from Impact Denver

Creating Impact in Denver

By Kyle T. Westra October 15, 2020

I recently completed Impact Denver (ID), a nine-month study in leadership, civic engagement, and the local business community. A program of the…

COVID-19 is devastating the hotel and lodging industry

COVID-19 Devastating to Hotel Industry

By James T. Berger October 15, 2020

In less than six months, the COVID-19 pandemic has dealt a devastating blow to the hotel and lodging industry according to a…

Pricing hypothesis for identifying profit leakages

Day One Pricing Leader Agenda

By Tim J. Smith, PhD September 20, 2020

Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is…

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