Featured Article

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…

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In This Issue

Parker-Hannifin Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Parker-Hannifin, a global motion and control company selling hydraulics and other technologies to aerospace and other industries, had a positive Q2 2024. …

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STERIS Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

STERIS, a global provider of products and services to healthcare sterile processing departments including surgery centers and endoscopy, had a positive Q3…

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Announcing Our Pricing and Profit Management Summer ’24 Tour!

By Nathan L. Phipps March 15, 2024

Our cities for this summer’s Pricing and Profit Management Tour will be Chicago, Cincinnati, Atlanta, and Charlotte. We will be on tour…

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Using Conjoint Analysis to Answer Strategic Questions: Pricing Events

By Nathan L. Phipps March 15, 2024

During our Pricing and Profit Management Winter ’24 Tour, we asked attendees to fill out a marketing survey. I reviewed the initial…

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