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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses. True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees. Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…
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The impact of pricing decisions on corporate performance is hard to detect. More so when a company is operating globally, and currency…
Read MoreFaye Feldstein, Pricing Director at Siemens, and Patience Mutiso, Revenue Management Director at CHEP, jointly discussed their journeys creating multiple pricing centers…
Read MoreHow are companies in industrial and consumer markets managing through this inflationary period? Are they raising prices faster than, equal to, or…
Read MoreSometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?
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