Featured Article

Carol Tomé, CEO of UPS, made the choice to focus on profits, and it is paying off

Carol Tomé Shifts the Focus

By Tim J. Smith, PhD March 19, 2021

Which do you want: Market share or profits?  Growth at all costs or profitable growth?  To be big or to be profitable? I often hear “we want both.” Unfortunately, you can’t have both. Business strategy and economics are about tradeoffs. You will have to choose. CEO Decision: Pricing Goals More specifically, the CEO must choose. This is a CEO decision. It affects shareholder relations, investment decisions, and stock value. It even determines…

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In This Issue

How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

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Don’t Let Perfect Pricing Be the Enemy of Good Pricing

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

By Nathan L. Phipps November 20, 2020

I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…

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How the Biden Team Developed A Winning Marketing Strategy

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner.  He was a no show…

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In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…

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