Featured Article

Advising the Certified Pricing Professional Program for CPP 4.0

By Tim J. Smith, PhD June 17, 2020

2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic Advisor to the Professional Pricing Society (PPS) charged with its development.  But what qualifies me to be the Academic Advisor to the Professional Pricing Society? What have I done as the Academic Advisor?  What does the CPP designate?  What challenges does it qualify professionals to address?  And what is the…

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In This Issue

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Pricing Communication Breakdown

By Nathan L. Phipps February 17, 2020

Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…

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Be Effective Before Being Efficient

By Kyle T. Westra February 17, 2020

Businesspeople are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…

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Remembering Clayton Christensen (1952-2020)

By James T. Berger February 17, 2020

A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…

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Can Bloomberg’s Strategy to Win Democrat’s Nomination Succeed?

By James T. Berger January 16, 2020

The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…

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