Featured Article
Which do you want: Market share or profits? Growth at all costs or profitable growth? To be big or to be profitable? I often hear “we want both.” Unfortunately, you can’t have both. Business strategy and economics are about tradeoffs. You will have to choose. CEO Decision: Pricing Goals More specifically, the CEO must choose. This is a CEO decision. It affects shareholder relations, investment decisions, and stock value. It even determines…
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Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…
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I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…
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During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner. He was a no show…
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In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…
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