Featured Article

Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

Measuring the Impact of Pricing Initiatives

By Tim J. Smith, PhD January 18, 2021

Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on profitability? Sales and marketing communications are often measured by the quantity they sell and the price associated with these sales. Product development and innovation are often measured by the impact new products have on revenue and profits. But how do you measure a pricing professional’s performance? Two key issues must…

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In This Issue

The Japanese Business Approach to Crisis Response and Management

Wise Japanese Crisis Strategy Focuses on “Community” Over Profits

By James T. Berger September 20, 2020

While COVID-19 has ravaged much of Europe and the Americas, the world can look to Japan for a formula for long-term survival…

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Walmart increases digitalization during the COVID-19 recession

In the Age of COVID-19, Walmart Ups Its Digital Game

By Nathan L. Phipps September 20, 2020

Future historians will have the ultimate say, but it seems to me that 2020 is a year for the history books. For…

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Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

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Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…

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