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2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic Advisor to the Professional Pricing Society (PPS) charged with its development. But what qualifies me to be the Academic Advisor to the Professional Pricing Society? What have I done as the Academic Advisor? What does the CPP designate? What challenges does it qualify professionals to address? And what is the…
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Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…
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Businesspeople are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
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