Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Strategic Movements: July 2019

By Tim J. Smith, PhD July 17, 2019

Household Insecticide Pricing Raid, a household insecticide by S.C. Johnson & Son Inc. with roughly 50% U.S. market share, sells for $4.27…

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The profit revenue bridge for pricing analytics dashboards

Pricing Dashboard Design

By Tim J. Smith, PhD June 17, 2019

Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear.…

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Pricing analytics: scatterplot demonstrating a simple linear regression exercise

Machine Learning for the Masses: Regression Analysis

By Nathan L. Phipps June 17, 2019

Machine learning has become a very popular topic in recent years. However, I fear that most people hear “machine learning” and assume…

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What are “Ironclad” Brands and How to Maintain Them

What are “Ironclad” Brands and How to Maintain Them

By James T. Berger June 17, 2019

In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…

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