Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

Boeing Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Boeing, global aerospace manufacturer, had a challenging Q1 2024. Revenue fell 7.5% to $16.6 billion but earnings before interest and taxes rose…

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Gilead Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Gilead, a biopharmaceutical company, had mixed Q1 2024. Revenue rose 5.3% to $6.7 billion but earnings before interest and taxes fell 350%…

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O’Reilly Automotive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

O’Reilly Automotive, a North American auto parts retailer, had a positive Q1 2024. Revenue rose 7.2% to $4.0 billion and earnings before…

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Sysco Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD June 28, 2024

Sysco, a foodservice distributor, had a positive Q3 2024. Revenue rose 2.7% to $19.4 billion and earnings before interest and taxes rose…

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