Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

Read More

In This Issue

unsplash default post photo-350px

Shaping Customer Behavior Through Commercial Policy

By Tim J. Smith, PhD October 18, 2017

There are two basic approaches businesses take to managing commercial policy. For most, the default approach is tactical decision making. For some, they take the leap and add strategic decision-making.

Read More
unsplash default post photo-350px

Bundling Products to Help Your Customers

By Kyle T. Westra October 18, 2017

Price bundling typically involves combining two or more discrete products with heterogeneous demand, with the demand for the bundle resulting in higher profits despite it effectively being a discount on each individual product.

Read More
unsplash default post photo-350px

Pricing and Sales: How to Begin Building a Better Relationship

By Mary DeBoni October 18, 2017

Sales professionals are always on the go, often driving from one call to another. They don’t have time to sift through a long slide deck explaining sales data analytics. Summarize key findings in just a couple of slides, using only a few bullet points to convey the most vital facts.

Read More
unsplash default post photo-350px

Is Retailing Becoming an Oligopoly?

By James T. Berger October 18, 2017

Certain retail industries such as groceries, cars, cellphones and airlines to name a few have always been oligopolies, but more and more additional retail product categories are leaving the world of pure competition, and entering the world of oligopoly.

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX