Archives posted in: Pricing
Intuit, a financial technology company marketing the Quickbooks, TurboTax, Mailchimp and CreditKarma brands, had a positive FY 2023. Revenue rose 13% to…
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當我們談到新產品定位的時候，第一時間想到的是，怎樣的產品價格策略才能順利的把產品引導進入市場？定的太高，擔心沒有讓產品測試市場的機會，定的過低，害怕是否會影響市場區隔以及品牌定位，若是設定的和現在市場上的主要產品差不多，則須考慮到消費者購買習慣，以及新產品之替換取代成本。
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Broadcom, a computer and telecommunications networking company, had a positive Q3 2023. Revenue rose 4.9% to $8.9 billion and earnings before interest…
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Carrier, primarily a multinational heating, ventilation, and air-conditioning (HVAC) company, had a challenging Q2 2023. Revenue rose 15% to $6.0 billion but…
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Hershey, a confectionery and snack company, had a strong Q2 2023. Revenue rose 4.9% to $2.5 billion and earnings before interest and…
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Medtronic, a global medical technology company, had a positive Q1 2024. Revenue rose 4.5% to $7.7 billion and earnings before interest and…
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PPG, a paints, coatings, and specialty materials company, had a positive Q2 2023. Revenue rose 3.9% to $4.9 billion and earnings before…
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我們在亞洲的製造業中，最常聽見的詞可能就是 Cost Down 了，這個文法似乎有點不太正確的用詞，卻是面臨中國大陸，越南，以及其他低成本勞力的製造業競爭·時不得不的作為，然而，各家製造業在執行Cost Down的同時，有可能忽略了什麼嗎？又應該注意什麼呢，面對競爭是否只有Cost Down一途可以採用呢？我們都知道提升產品競爭力可以避免進一步的價格紅海競爭，那又該怎麼做，今天讓我們共同來思考這個問題。
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A constant source of joy in this research is in discovering who places a priority on pricing and who provides it with…
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Fortive, a technology conglomerate working in healthcare and operating with many branded business units, had a positive Q2 2023. Revenue increased 4.3%…
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