Archives posted in: Pricing
Increasing numbers of companies are taking elements of “yield pricing” or “yield management,” a pricing strategy originally developed for perishable service sector…
More Why does the price of pen vary so much? Functionally, they are all simply writing instruments for applying ink to paper. We…
More When I first started teaching marketing to DePaul University undergraduates, I used a textbook that had short one-page cases. In solving the…
More In consumer markets, prices are transparent. Anyone wanting to know the price of a good or service, competitors and prospective customers alike,…
More Lincoln Mercury proudly announced their one and only clearance sale on the 2004 Lincoln Navigator. Corporate executives took out a full page…
More When businesses charge different customers different prices, what are the determinant factors? Is this pure value-perception pricing or are underlying factors used…
More Are pricing mechanisms that charge different prices to different customers in business markets legal? More than any other issue, concerns of the…
More How are prices set at the industry level? In a competitive market, Adam Smith’s invisible hand drives prices to a dynamic equilibrium…
More Executives favor using “Best Practices” when managing business activities. For the most part, these “Best Practices” enable businesses to deliver the optimal…
More It is a simple fact: different customers will place different values on your offering. Some will greatly value your product or service…
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