Archives posted in: Pricing
How are prices set at the industry level? In a competitive market, Adam Smith’s invisible hand drives prices to a dynamic equilibrium…
More Executives favor using “Best Practices” when managing business activities. For the most part, these “Best Practices” enable businesses to deliver the optimal…
More It is a simple fact: different customers will place different values on your offering. Some will greatly value your product or service…
More At what price should your product or service be sold? When releasing new products or services or reviewing existing practices, executives address…
More If a pricing manager claims that a product could be sold for twice the price of your competitor’s or nearest substitute, most…
More To an outsider, how a company sets prices for new-to-the-world products may resemble black magic coupled with company politics. However, sound pricing…
More As with all business products and services, the value of technological offerings is determined by the benefits provided to customers. Greater benefits…
More Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…
More Wind River Announces Pricing Change On Friday, November 1, 2002, Wind River’s released its new pricing strategy. Their new pricing scheme is…
More Nothing is more contentious in a company than prices. Those on the front lines would usually like to see a lower price…
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