Archives posted in: Pricing
Penske Automotive Group Pricing Spine-o-meter: 2 of 5 Vertebrae Penske Automotive Group, a multinational firm with major operations in retail automotive and…
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The major story across global markets in recent years has been the increase in inflationary pressure across the board and the various…
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TD Synnex Pricing Spine-o-meter: 1 of 5 Vertebrae TD Synnex, a global distributor of technology products from original equipment manufacturers, as well…
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在這一波物價飛漲的現代，我們可以看到的是各行各業都在上漲，也許漲價已經成為一個消費者能接受的必然，然而，應該漲多少呢，有人會依照成本漲多少錢，價格就調整多少，也就是我們常看到的，吸收原物料漲幅，但是這樣一來，由於總價格上漲，而獲利數字卻不變，利潤的佔比可能就下降了。
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ADM Pricing Spine-ometer: 4 of 5 Vertebrae ADM, a global food processing and commodities trading corporation, had a banner Q3 in 2022…
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最近有客戶向我諮詢了最近原物料上漲，毛利獲利下降，該如何應對，是否該調漲價格？對於餐飲業來講，食物飲品的品質在挑剔的消費者嘴裡，沒有打折的本錢。這時候應該如何進行價格的調整，應該依照成本調整嗎，應該依照競爭者調整嗎，還是用行業經驗加上直覺來調整？
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Darden Pricing Decision Spine: 1 of 5 Vertebrae Darden Restaurants recently reported a revenue increase of 6.1% was overwhelmed by higher cost…
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我們可以看到，在許多企業，以及在亞洲的企業，往往沒有定價的相關獨立部門，甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部，行銷部，生產部或產品部，財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢？
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Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…
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談到定價策略的時候，我們往往會想到什麼，一門深奧的學問？還是老闆與高階決策層對市場直覺靈敏度的測試？我們往往能看到兩種常見的方式。
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