Archives posted in: Selling
The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…
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Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…
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Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the…
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Honey Demand Up, Supply Constant. Prices? Demand for honey has increased as people perceive it as a healthy alternative to sucrose and…
More Tesla Model 3 sales volume underwhelmed expectations in Mid-April. SpaceX capsule was damaged in weekend engine tests, spewing smoke. How to respond? Elon Musk touted the future of self-driving cars and his strategy for deploying them. If the truth is unpleasant yet you have fan followers, can he simply change the narrative by talking about a brighter future, again?
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Between the highest- and the lowest-priced products, other products will be positioned. A plethora of product positions in price and benefits should be considered the norm as an industry moves from introduction, through growth, and into maturity.
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In this missive, I examine how companies selling to end customers through distributors and retailers can design their commercial policy.
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Executives in industries impacted by the tariffs, retaliatory tariffs, and threatened future tariffs must react. The playbook for executives in this trade war will vary.
More “Those who are insistent that human beings cannot cope with determining what to do unless all values are somehow reduces to no more than one, are evidently comfortable with counting (‘is it more or less?’), but not with judgment (‘is this more important than the other?’).”
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According to Foley: “Many People find it easier to see the benefits that come with cutting costs and looking for efficiencies and worry that what may come with growth could be elusive.”
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