Archives tagged: Amazon

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The New Emerging Media Skill Set of the Generation X Chief Marketing Officer

By David Dalka December 15, 2009

Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.

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Price War Breaks Out in Online Books: How to End It

By Tim J. Smith, PhD November 8, 2009

In late October, Wal-Mart kicked off the most devastating book price war in a decade by selling its 10 most anticipated hardbacks for $10 a piece when pre-ordered online. Hours later, Amazon picked up the gauntlet and declared a defensive stance with matching prices. Wal-Mart lunged back on the offensive with a price cut to $9. Within a day, Amazon responded with a Prise de Fer by also moving to $9. The war is on. Read how it must end.

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The Case for Strategic Product Marketing

By Tim J. Smith, PhD August 1, 2007

The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…

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The Growing Impact of the Internet in Real Estate Marketing

By James T. Berger November 1, 2006

Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…

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TiE Midwest – “Capital Efficiency for Growing Businesses”

By Tim J. Smith, PhD July 1, 2006

Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago…

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Are You in a Hawk, Seagull, or Mouse Market?

By Tim J. Smith, PhD May 1, 2006

Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…

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Executive Behaviors for Entrepreneur Success

By Tim J. Smith, PhD May 12, 2004

In May of 2002, the first edition of The Wiglaf Journal was launched, marking the inauguration of our entrepreneurial activity. Coincidently, May…

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Talking to Markets: David Freeman at Geodesic Systems

By Tim J. Smith, PhD April 4, 2002

When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…

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Hanging Your Net Shingle, Part 1: Intro

By Tim J. Smith, PhD March 6, 2002

As new ventures get off the ground, one of the early tasks they need to accomplish is create their corporate web site.…

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The Nitty-Gritty of Product Management

By Tim J. Smith, PhD February 22, 2002

In bringing new technologies to market, the whole team focuses on the vision. Developers are led by architects offering visions of clean…

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