Archives tagged: Amazon

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Lufthansa Systems Goes to Market with iPad In-flight Entertainment Systems: EVM Case Study

By Tim J. Smith, PhD December 3, 2012

Thales SA and Panasonic Corp. have recently begun marketing Wi-Fi-enabled iPad in-flight entertainment systems alongside traditional wired and seatback entertainment systems. Does handing out iPads to passengers and going Wi-Fi make sense for other airlines or is this a frivolous luxury for the elite that commoners will never see? A modeling of the Exchange Value can determine.

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10 Strategic Insights from Michael Porter

By James T. Berger September 4, 2012

Joan Magretta has written a book on Harvard Business School’s Prof. Michael Porter entitled: Understanding Michael Porter:  The Essential Guide to Competition and Strategy.  What should readers expect?

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The Importance of Negotiating Power in Pricing: The Principled Negotiation Approach

By Curry W. Hilton August 1, 2012

The national bestseller, Getting to Yes: Negotiating Agreement Without Giving In (2), by Roger Fisher and William Ury offers a unique applied approach to understanding how to reach a “wise” agreement. According to Fisher and Ury, a wise agreement improves both parties relationship by offering a fair and lasting solution

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Strategically Escaping Price Compression: A Summary of D’Aveni’s Hyper-competition

By Tim J. Smith, PhD July 2, 2012

Hyper-competition made a big splash in the popular business press when it was first released yet few executives have had the patience and tolerance to get through this difficult tome.  We provide a summary article to communicate its key insights to executives.

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Best Buy & J.C. Penney: Strategically Confronting Dislocation and Price Pressures with Relevancy

By Tim J. Smith, PhD June 1, 2012

Declining profits and hammered by investors, Best Buy and J.C. Penney are having a tough go. Some seem to believe traditional brick and mortar retailers are circling the drain as US consumers switch to online channels. But take a deeper look, and you will find that both show promise.

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Welcome to ‘Seinfeld’ Marketing

By James T. Berger June 1, 2012

Do we have the “Seinfeld syndrome,” generating interest from hard-nosed investors in a business concept about nothing? A look at Facebook’s IPO

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Lessons from Fortune’s “The 12 Greatest Entrepreneurs of Our Time”

By James T. Berger May 4, 2012

What secrets can we gain from Bezos, Jobs, Zuckerberg, Mackey, Kelleher, and Walton? Examine Fortune’s 12 greatest entrepreneurs of our time.

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Celebrating 10 Years, 500 Articles, and 250,000 Readers

By Tim J. Smith, PhD May 4, 2012

10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?

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SPIN Selling and Value-Based Pricing – Friends or Foes?

By Tim J. Smith, PhD April 1, 2012

Is pricing out of touch with the market? Are salespeople frittering away profits? Are these two groups really at war with each other? Or, are they aiming for the same goal but language differences are preventing proper teamwork? Let’s review SPIN Selling from a pricing perspective.

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Pricing Strategy Defined in Three Questions

By Tim J. Smith, PhD March 1, 2012

There are three key questions that must be asked for every pricing problem. Each must be asked from the customer’s perspective, not your own. Number 1: What is the alternative? Number 2: Are you better or worse? And Number 3: Why should I expletive care?

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