Archives tagged: Amazon
Declining profits and hammered by investors, Best Buy and J.C. Penney are having a tough go. Some seem to believe traditional brick and mortar retailers are circling the drain as US consumers switch to online channels. But take a deeper look, and you will find that both show promise.
More Do we have the “Seinfeld syndrome,” generating interest from hard-nosed investors in a business concept about nothing? A look at Facebook’s IPO
More What secrets can we gain from Bezos, Jobs, Zuckerberg, Mackey, Kelleher, and Walton? Examine Fortune’s 12 greatest entrepreneurs of our time.
More 10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?
More Is pricing out of touch with the market? Are salespeople frittering away profits? Are these two groups really at war with each other? Or, are they aiming for the same goal but language differences are preventing proper teamwork? Let’s review SPIN Selling from a pricing perspective.
More There are three key questions that must be asked for every pricing problem. Each must be asked from the customer’s perspective, not your own. Number 1: What is the alternative? Number 2: Are you better or worse? And Number 3: Why should I expletive care?
More How should salespeople sell? Yes, they need to be well groomed (presentable), have a good people skills and a tough skin, and have an orientation towards action and winning. But assuming they have these basic skills, what specifically should they do?
More Starting with the dot.com bubble of a few years ago, marketers have been intrigued by the new Internet technologies and their profit-making potential. Huge amounts of investment capital have flowed into these ventures and most quickly collapsed victimizing both employees and investors. Now, we find ourselves in the midst of another round of promising schemes based on the “social networking” movement. One of stars of this movement is “Twitter.” The problem is how is this concept going to make money?
More As a customer of the Amazon online marketplace and self proclaimed elastic demander of new books in all forms and genres, I find myself intrigued by the pricing segmentation strategies employed. Forcing the consumer to self-identify their willingness to pay using tactical segmentation hedges circumvents the blind online interface between the customer and firm. The consumer’s marginal benefit is indirectly discovered by the time of purchase and method of delivery. Essentially, Amazon has captured a significant array of customers at different pricing points for the same desired good, resulting in revenue outcomes more consistent with quasi-complete price segmentation.
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