Archives tagged: Amazon

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Story of the 2000-2010 Decade Told By Brand Values

By James T. Berger December 1, 2010

The turbulent decade that is about to end can best be seen in the values and ranking of brands through the 10 year period. While most brands continue to hold their rankings in the annual Business Week/Interbrand annual ratings, there have been some notable exceptions and these newcomers and departers tell the story of the decade.

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The Revolution in Knowledge Delivery Systems

By James T. Berger September 1, 2010

Are you ready for the new paradigms? Do you have a Kindle or iPad for reading books? Do you read your daily newspaper on-line? What kind of home entertainment system do you have connected to your High Definition TV that will allow you to see movies, previously available only at the video store or from a vending machine? What must a successful company do to survive and thrive in this environment?.

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Prices and Product Lifecycle – Must All Prices Fall?
An examination of Amazon Kindle, Sony Reader, Barnes & Noble Nook, and Apple iPad

By Tim J. Smith, PhD July 8, 2010

The classic product lifecycle theory predicts that prices fall as competitors enter. Well, do all prices fall? Similarly, many pundits like to talk about first-mover advantage. Well, does it really exist?

An examination of e-reader market demonstrates some serious flaws in a cursory acceptance of these premises. In this article, we look at the price and product evolution of the Amazon Kindle, Sony Reader, Barnes & Noble Nook, and Apple iPad to demonstrate some finer nuances of the product lifecycle.

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IPad Has All the Ingredients for a Classic Marketing Blunder

By James T. Berger February 11, 2010

Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s “iPortfolio,” the iPad. Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.

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The New Emerging Media Skill Set of the Generation X Chief Marketing Officer

By David Dalka December 15, 2009

Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.

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Price War Breaks Out in Online Books: How to End It

By Tim J. Smith, PhD November 8, 2009

In late October, Wal-Mart kicked off the most devastating book price war in a decade by selling its 10 most anticipated hardbacks for $10 a piece when pre-ordered online. Hours later, Amazon picked up the gauntlet and declared a defensive stance with matching prices. Wal-Mart lunged back on the offensive with a price cut to $9. Within a day, Amazon responded with a Prise de Fer by also moving to $9. The war is on. Read how it must end.

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The Case for Strategic Product Marketing

By Tim J. Smith, PhD August 1, 2007

The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…

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The Growing Impact of the Internet in Real Estate Marketing

By James T. Berger November 1, 2006

Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…

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TiE Midwest – “Capital Efficiency for Growing Businesses”

By Tim J. Smith, PhD July 1, 2006

Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago…

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Are You in a Hawk, Seagull, or Mouse Market?

By Tim J. Smith, PhD May 1, 2006

Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…

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