Archives tagged: B2B
Acquiring with a marketer’s eye Another in a series of white papers for M&A Professionals Summary: If you have been following along…
More In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and…
More The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
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Wintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…
More In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The…
More Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…
More There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight…
More As the World Wide Web continues to become a dominant marketing communications force in the business-to-business marketplace, the power of the search…
More Organizationally Increasing the Customer Focus – Brad McLane at the Chicago GSB Marketing Roundtable
On Tuesday, 29 October 2002, Brad McLane of Russell Reynolds Associates, an Executive Search Firm, offered his insights into the growing importance…
More An attractive concept in high-tech business is that ideas are the trump card in setting corporate strategy. The creation and possession of…
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