Archives tagged: branding
“She who controls the frame, controls the decision.” Frame refers to the perspective used in evaluating different options in a decision making…
More Securing initial investments for a new venture is an early hurdle for entrepreneurs. While most executives are delighted to receive a cash…
More This summer I had the pleasure of visiting Cesky Krumlov, a Renaissance city in southern Bohemia, now a part of the Czech…
More Pushcart or Engine Powered? Starting a business venture with a good Rolodex is like starting at the top of a hill with…
More When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…
More Essentially communications works as follows: organizations emit information, and the information is carried to other organizations that sense and interpret it. Media…
More Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…
More On Thursday, November 7th, Chicago hosted two events of high interest. At the Sheraton, business leaders met for the first day of…
More It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…
More There are four basic growth strategies for firms to increase their revenues. These are penetration, geographic, horizontal, and vertical. Each growth strategy…
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