Archives tagged: branding

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Trade Shows, Part 2: A Value Model

By Tim J. Smith, PhD April 18, 2002

Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…

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Trade Shows, Part 1: Show me the Value

By Tim J. Smith, PhD April 17, 2002

Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…

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Listening to Markets: Michael Alter of SurePayroll

By Tim J. Smith, PhD April 9, 2002

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…

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