Archives tagged: branding
In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…
More Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…
More The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…
More Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago…
More Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy…
More It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…
More Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…
More Repeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding…
More Learning from Machiavelli’s Career One might think that Machiavelli had a great career. His seminal masterpiece, The Prince, broke from the strictures…
More What makes customers buy? Obviously, “need” acts as a strong purchasing motivator but “needs” are poor indicators of how purchasing desires are…
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