Archives tagged: communication
When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…
More Ever since the internet breached the boundaries of military and academic communications, its commercial application has expanded at a pace that appears…
More The scenario has been played out thousands of time between public relations agencies and clients. The agency reports on its results from…
More In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit…
More If you want to frustrate a bootstrapped entrepreneur, tell them to pay for their distributors’ advertising. Then, to really get them confused,…
More Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed…
More With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of…
More Geoffrey Moore’s Crossing the Chasm tells us to knock down Bowling Pins and gather Early Adaptors. Malcolm Gladwell’s The Tipping Point suggests…
More Malcolm Gladwell poignantly demonstrates the value of personal relationships throughout The Tipping Point. In one of his stories, he tells of the…
More Like so many ideas in modern marketing, the concept of relationship marketing began as a smart, sensible realization that the then-existing paradigm,…
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