Archives tagged: communication
It is not expected that all the dates mentioned in the product roadmaps are hard deadlines. An audience is cognizant of the fact that sometimes product launches can get delayed due to unforeseen reasons. Yet consistently not sticking to the roadmap may lead the audience to question a firm’s credibility. A great idea would be to backdate the roadmap, to some extent, to demonstrate the compliance so far and then to open up the future.
More New Washing Machine Marketplace Innovations and Warranties Driving Value Proposition Differentiation
Recent purchases have lasted less time than that in most cases. I wondered aloud whether using tools like Six Sigma for efficiency over and over have reached an inflection point where they destroy quality. Once you have perfected a product and focus on taking out costs, there is an opportunity cost. That opportunity cost usually results in a loss of quality.
More Clear communication about surge pricing is good customer service but without conveying its benefits, Uber is increasing the price sensitivity of its riders. This is a well-known effect of overemphasizing price in marketing communications. But price is only one reason that customers choose Uber. Why not focus on the benefits of surge pricing?
More Companies that are just beginning to build a pricing team should initially focus on defining the first year’s problems the team must address. Is it a price execution, discounting, setting, or strategy challenge, which most needs to be addressed? In some cases, the performance metric should be something correlated to profits, revenue, and share.
More Given the current currency fluctuations and country specific economic situations, what problems do they create for firms and how are prices supposed to be managed across boarders today? These are the pertinent questions facing many of today’s executives.
More Retailers and distributors can’t do value-based pricing for one simple reason: too many products.
More After a firm adopts value based selling it comes face to face with the next big challenge: How to manage the process of value based selling?
More In Econ 101, we are taught that lower prices lead to higher sales volumes. In sales, we hear directly from customers that the prices are high and they want a discount. And in marketing communications, we learn to “sweeten the offer” in promotions and advertising. But is price really the most important driver to customer purchasing behavior?
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Consistently profitable decision-making isn’t based on luck. It isn’t based on being or having the smartest person on your team, either. It’s…
More “The brain is wider than the sky.” -Emily Dickinson Psychological pricing is effective. Even the most cautious brains take mental shortcuts to…
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