Archives tagged: Harvard Business School
While the GROUPON model — the idea of getting a $50 meal for $15 — is clearly compelling to consumers, does it work for the retailer?
More The May 16 issue of Harvard Business School’s “Working Knowledge” carried an intriguing article entitled “What Loyalty? High-End Customers are First to Flee.” The article goes on to discuss the work of Prof. Francis X. Frie and doctoral student Ryan W. Buell. The premise of the research simple states that customers that businesses believe to be their best and most loyal are likely to be the first to cast you aside when presented with a challenger of a firm’s heretofore superior service. It’s a real kick in the groin to those companies who believe they have invested heavily in high levels of service for their best customers.
More Harvard Business School Prof. Clay Christensen notes the extreme difficulty in creating successful new products. Each year approximately 30,000 new consumer products enter the marketplace and 95 percent of them fail. How then can product developers find that needle in the haystack?
More In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”
More The other day when I was looking trough the archived articles in Harvard Business School’s Working Knowledge, I happened on a piece published on December 17, 2008 entitled ‘Ted Levitt Changed My Life.’ The author was Julia Hanna, associate editor (at the time) of the HBS Alumni Bulletin.
More Toyota clearly belongs in the team picture of the worst of failures – and will probably pay dearly in the end. However, making the mistake is not the biggest problem , it is how the crisis is managed that transcends the crisis and transforms a mere crisis into a marketing disaster.
More “Never let a crisis go to waste.” Two leading Harvard University entrepreneurial specialists provide some interesting insight into building entrepreneurial business during these troubled economic times.
More The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
More John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…
More In the Internet age, information has become a commodity. It’s available everywhere for no cost. The New York Times, which was always…
More