Teixeira describes “decoupling” as a second wave of Internet disruption. This new phenomenon “threatens not only electronics and telecom businesses, but also industries as diverse as banking services and cosmetics.”Read More
Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.Read More
We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?Read More
“I don’t subscribe to the notion that companies exist to create value strictly for their shareholders. I think they are there to create value for their customers, and that gets to the mission of the company. And ultimately, doing that, they create value for society. If they forget about that, they have no legitimacy, they…Read More
J.C. Penney’s retail makeover spearheaded by CEO Ron Johnson is remarkably similar to another dramatic — and highly successful — initiative taken in another era. Consider the 1957 challenge and change.Read More
Joan Magretta has written a book on Harvard Business School’s Prof. Michael Porter entitled: Understanding Michael Porter: The Essential Guide to Competition and Strategy. What should readers expect?Read More
The conventional wisdom in the public relations business is that being a good corporate citizen is “good business.” Companies that invest in socially responsible activities are believed to receive some payback in the form of goodwill or good publicity. Remarkably this may not be the case.Read More
For some reason, consumers often find the underdog more attractive than the category leader, according to research done by Harvard Business School Professor Anat Keinan. In this article, we examine some of the drivers that makes underdog marketing successful.Read More
Why do firms exist? Why should society allow corporations to exist? What moral reason should we, as a society, allow firms to exist? At the most fundamental level, the Occupy movement is asking this question. Shouldn’t we be addressing this?Read More