For those looking for insight into how to become a successful entrepreneur, Harvard Business School’s Working Knowledge (A FREE Website and on-line weekly newsletter loaded with wonderful information) provides excellent insight in what and what not to do. Ideas From Those Who ‘Made It’ A March 21, 2005 article entitled “Lessons of Successful Entrepreneurs” offers…

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A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional segmentation dimensions like customer demographics or product characteristics, this team views the product as being “hired” by the customer to do a job. Members of the team are: Clayton M. Christensen, the often…

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With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly, experts are challenging the conventional wisdom of undertaking this time- and money-consuming process. Loren Gary, a frequent contributor to various Harvard Business School newsletters, observes “The average billion-dollar company spends as many as…

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In the age where technology and communications has brought us instantaneous and continuous connectivity, why do we still make customer visits? Isn’t the purpose of webinars, live-camera aided telecommunications, VoIP, email, and cell phones to free us from having to be there all the time? And yet, we do still have to be there, in…

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What factor drives innovation into large companies versus entrepreneurial firms? Should firms fund deep innovation within or should innovation be driven through acquisitions? Should entrepreneurs expect swift competition from goliaths or a few years of solitude while they develop their market? To a casual business observer, it may appear that innovation and new product development…

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After composing the review of Executive Behaviors for Entrepreneur Success, we reached out to speak directly with Walter Kuemmerle, author of “A Test for the Fainthearted” and professor at Harvard Business School. He graciously shared his thoughts on the subject of entrepreneurship and the points made in the article. We asked him what has developed…

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Essentially communications works as follows: organizations emit information, and the information is carried to other organizations that sense and interpret it. Media is the thing outside of organizations, between them, that carries information. Books, movies, white papers, email, and purchase orders are all media. Media affects the information it carries. For example, communicating complex mathematics…

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