Archives tagged: Harvard Business School

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The Groupon Phenomenon — Is It Sustainable?

By James T. Berger July 13, 2011

While the GROUPON model — the idea of getting a $50 meal for $15 — is clearly compelling to consumers, does it work for the retailer?

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What Have You Done For Me Lately?

By James T. Berger June 19, 2011

The May 16 issue of Harvard Business School’s “Working Knowledge” carried an intriguing article entitled “What Loyalty? High-End Customers are First to Flee.” The article goes on to discuss the work of Prof. Francis X. Frie and doctoral student Ryan W. Buell. The premise of the research simple states that customers that businesses believe to be their best and most loyal are likely to be the first to cast you aside when presented with a challenger of a firm’s heretofore superior service. It’s a real kick in the groin to those companies who believe they have invested heavily in high levels of service for their best customers.

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Are You Ready for ‘Milkshake Marketing?’

By James T. Berger May 17, 2011

Harvard Business School Prof. Clay Christensen notes the extreme difficulty in creating successful new products. Each year approximately 30,000 new consumer products enter the marketplace and 95 percent of them fail. How then can product developers find that needle in the haystack?

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The Rewards of Trying to Be Different

By James T. Berger November 6, 2010

In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”

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Lessons from a Legend
A Tribute to Ted Levitt

By James T. Berger July 8, 2010

The other day when I was looking trough the archived articles in Harvard Business School’s  Working Knowledge, I happened on a piece published  on December 17, 2008 entitled ‘Ted Levitt Changed My Life.’ The author was Julia Hanna, associate editor (at the time) of the HBS Alumni Bulletin.

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Toyota — Crisis Management at its Worst

By James T. Berger June 3, 2010

Toyota clearly belongs in the team picture of the worst of failures – and will probably pay dearly in the end. However, making the mistake is not the biggest problem , it is how the crisis is managed that transcends the crisis and transforms a mere crisis into a marketing disaster.

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Two Harvard Experts Provide Perspective On Building Entrepreneurial Businesses In Troubled Economic Times

By James T. Berger May 2, 2009

“Never let a crisis go to waste.” Two leading Harvard University entrepreneurial specialists provide some interesting insight into building entrepreneurial business during these troubled economic times.

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To brand…or NOT to brand B2B Products

By James T. Berger December 1, 2007

The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…

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Insight from a Marketing Master

By James T. Berger November 1, 2007

John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…

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Information is a Commodity

By James T. Berger November 1, 2007

In the Internet age, information has become a commodity.  It’s available everywhere for no cost.  The New York Times, which was always…

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