Archives tagged: Microsoft

Driving Repeat Business Part 4: Newsletters

By Tim J. Smith, PhD August 16, 2002

Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, talk is cheap but…

Expanding Markets: Mathew Miller of OSIsoft

By Tim J. Smith, PhD July 25, 2002

There are four basic growth strategies for firms to increase their revenues. These are penetration, geographic, horizontal, and vertical. Each growth strategy…

Looking Outside

By Tim J. Smith, PhD July 19, 2002

A danger in all firms is myopia. Companies can focus too long on creating excellence using internal data while the competitive landscape…

Market Segmentation: Tom Hoffman of SymplicIT

By Tim J. Smith, PhD June 6, 2002

We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…

Advanced Computing, Part 2: Markets and Cash

By Tim J. Smith, PhD May 23, 2002

If there is anything this economic downturn has taught me, it is the importance of cash. Businesses rush to cash opportunities and…

When Network Externalities Fail Make Glue

By Tim J. Smith, PhD February 28, 2002

Network Externalities has been the mantra among Hi-Tech new ventures. They provide a believable logic behind their revenue forecasts that predict exponential…