Archives tagged: Microsoft

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Customer Profitability A Key to M&A Success

By James T. Berger October 5, 2005

Often overlooked by the numbers crunchers in the urge to merge is a crucial principle of modern marketing – analysis of customer…

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What’s In a Name?

By James T. Berger August 10, 2005

Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…

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Itron Defends Dominance of MV-90

By Tim J. Smith, PhD September 1, 2004

Itron’s MV-90 meter data collection and processing application has had an unrivaled market presence in North America. Recently, a new entrant has…

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Deep Innovation: The Well-Oiled and the Cantankerous

By Tim J. Smith, PhD August 4, 2004

What factor drives innovation into large companies versus entrepreneurial firms? Should firms fund deep innovation within or should innovation be driven through…

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Communicate your Message – Alphameric

By Tim J. Smith, PhD July 21, 2004

With over 25 years of experience, this UK public company achieved roughly $120 million in revenue in 2003. Currently, they are seeking…

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Value Base Pricing
Pricing Above the Competition and Still Winning the Market

By Tim J. Smith, PhD January 7, 2004

If a pricing manager claims that a product could be sold for twice the price of your competitor’s or nearest substitute, most…

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Leadership: In-Front of a Moving Train

By Tim J. Smith, PhD October 15, 2003

To take on the role of leadership can be like putting oneself in-front of the moving train. In this rather uncomfortable analogy,…

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AssureBuy’s Channel Approach

By Tim J. Smith, PhD April 16, 2003

When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…

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CSA Explains… Quality Software Programming – Presentation Synopsis

By Tim J. Smith, PhD March 2, 2003

I have heard people say “Quality isn’t very important, just look at the software produced by Microsoft.” Well, how important is quality?…

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Bundled Products, Pricing, and Revenue

By Tim J. Smith, PhD November 20, 2002

Wind River Announces Pricing Change On Friday, November 1, 2002, Wind River’s released its new pricing strategy. Their new pricing scheme is…

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