Archives tagged: Microsoft

unsplash default post photo-350px

Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

More
unsplash default post photo-350px

Dancing Together: xBox, PS3, and Wii

By Tim J. Smith, PhD September 1, 2007

In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly.  In 1991, D’Aveni characterized this…

More

Top 6 – September 2007

By Tim J. Smith, PhD September 1, 2007

Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface…

More
unsplash default post photo-350px

Price Adjustments to New Information: Sony PS3

By Tim J. Smith, PhD August 1, 2007

With experience, professional pricers instinctively learn to laud price increases and denigrate price decreases.  Sometimes though, it is a good idea to…

More
unsplash default post photo-350px

Executive Conversations: Symantec’s Brian Foster

By Tim J. Smith, PhD July 1, 2007

Microsoft has continues their thrust into the enterprise software market with their recent acquisition and expansion of their security software.  As they…

More
unsplash default post photo-350px

Symantec’s Non-Price Response

By Tim J. Smith, PhD July 1, 2007

Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…

More
unsplash default post photo-350px

Can You Have the Highest Price and the Largest Market Share?

By Tim J. Smith, PhD January 1, 2007

In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…

More
unsplash default post photo-350px

The Wiglaf Brand Challenge:
How Well Do You Know Your Brands?

By James T. Berger December 1, 2006

Here’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See…

More
unsplash default post photo-350px

TiE Midwest – “Capital Efficiency for Growing Businesses”

By Tim J. Smith, PhD July 1, 2006

Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago…

More
unsplash default post photo-350px

Intel, Market Development Funds, and Distributors

By Tim J. Smith, PhD June 11, 2006

If you want to frustrate a bootstrapped entrepreneur, tell them to pay for their distributors’ advertising. Then, to really get them confused,…

More