Archives tagged: Netflix

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Future of Internet at Stake if FCC Abandons Net Neutrality

By James T. Berger December 22, 2017

By the time you read this article, the Federal Communications Commission (FCC) will have voted on a FCC proposal to revoke “net neutrality” and stop regulating Internet service providers (ISPs), like landline phone companies such as AT&T and Verizon.

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Strategic Movements: November 2017

By Tim J. Smith, PhD November 16, 2017

Apple and Qualcomm are in a feud. Issue: Qualcomm makes and holds patents over much of the modem chips that handle communications between wireless devices and cellular networks. Actions: Apple sued Qualcomm over market dominance, and Qualcomm responded by withholding software required to configure their next-gen chips.

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Top 6 – October 2017

By Tim J. Smith, PhD October 18, 2017

“Earlier this month, Netflix announced plans to raise prices on its standard and premium streaming subscription services. The change, set to go…

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Why Customer Research Is So Important For Any Business

By Victoria Greene August 24, 2017

Customer research will help small businesses to identify the best avenues for investment in terms of marketing, web design, and so forth. This is going to be especially important when the limited budgets of smaller businesses are considered. Customer research can really make or break a new business, so make sure you spend time and budget on yours.

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Marketing High-Quality Commercial-Free Cable TV – And How It Makes Money?

By James T. Berger May 15, 2017

Since programming is the coin of the realm for the cable networks, an annual expenditure of $60 million is chump change when compared with the basic subscription revenue stream as well as lucrative secondary and merchandising market streams of income.

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Strategic Movements: January 2017

By Tim J. Smith, PhD January 3, 2017

“Discounting becomes a drug that is hard to get off, and creates this basis for consumer to not trust regular prices,” Uri Minkoff.

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An Overly Simplistic Approach to Pricing Strategy

By Tim J. Smith, PhD November 5, 2015

Pricing strategy is not executed by simply raising prices. If that’s all it took, then every fool would do pricing strategy, and every business owner would have a clear pricing plan.

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Spotify and Monetizing What Can be Accessed for Free

By Kyle T. Westra September 11, 2015

At a certain level, the method of accessing a certain music track should be a commodity — it is the track that matters, not the delivery mechanism. Instead of differentiating on price, platforms are trying to do so with exclusive artist agreements and various extras for the consumer, as well as additional marketing support for the artist.

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Netflix Goes to the Pricing and Branding Trough Once Again

By Tim J. Smith, PhD February 5, 2014

In 2011, Netflix’s pricing and branding shuffle enraged customers. After taking a few back steps, Netflix is at it again for 2014. What makes Reed Hastings, CEO of Netflix, Inc. think he will succeed this time, given that customers and shareholders alike ranted hyperbolic disapproval at his earlier moves?

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Redbox Experiments with Price Promotions. Shareholders Recoil from Outerwall.

By Tim J. Smith, PhD October 2, 2013

Outerwall Inc. the owner of the Redbox downgraded their performance guidance tipping off a 13% decline in market capitalization. Did investors overreact? And what caused the poor performance in the first place?

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